If you’re in the apparel industry, the hangtags you use can influence whether a customer will purchase your product or not. If your tag looks cheap, they may associate your clothing with poor quality. So, how do you design a hangtag that will influence your customer’s purchase decision? 

 

There are a lot of different clothing markets, from kids’ clothing to high-end women’s clothing. If you’re selling clothing for kids, your hangtags should have bright colors and imagery that is attractive to kids. If you are selling high-end women’s clothing, your hangtags should look elegant. If you’re selling athletic or outdoor clothing, your hangtags should tell your customers how your clothing item is useful in that regard. 

 

Another way is adding images to your hangtags, you can give your customers a good idea what your product looks like when worn. You can also use images to illustrate other items that a clothing item would look good with. For example, if you’re selling a blouse, you could include an image of a woman wearing the blouse on the hangtag along with a pair of pants that complement the blouse.

 

Not only do images on hangtags allow you to suggest ways to wear an item to your customer, it can also convince them to purchase your item. Images on hang tags are particularly influential for customers who are buying items as gifts.

 

Your hangtags can enhance how your customer perceives a clothing item, so be careful. Be aware of your key demographic and try to create your hang tag with this demographic in mind. To get an idea of whether your hang tag will be effective, get a lot of feedback from your friends, family, and colleagues.